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 22 Inch C.M. Bergman German Antique Bisque Doll Ball Joint Body Fur Eyelashes US $299.99 
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 Tiny Vintage German Fur Dog King Charles Spaniel - for Antique Doll US $49.00
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 Tiny Vintage German Fur Hound Dog for Antique Doll US $49.00
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 5.5" ANTIQUE GERMAN--KESTNER--195 DEP--FUR EYEBROWS--BISQUE SHOULDER HEAD US $24.00
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 Antique 25" German Kestner 195 or 215 with Fur Eye Brows US $399.00
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German Fur
Mercedes Benz, Redefining Luxury
Of the world's greatest car brands, Mercedes Benz is part. Its three pointed star signifies a rich tradition of best automotive engineering with its root going as far back as the origin of the motor car itself. Regarded as currency in many parts of the world, it is enjoys a universal reputation throughout the world. Its ever increasing goodwill gives all the more reason for its parent company Daimler Chrysler not to bother about the boosting the brand. Matching steps with the fast economic developments and to further the goodwill of Daimler Chrysler, the company is constantly engaging in brand development activities. Visit melbourne mercedes to learn more about mercedez .
Truthfulness to its record of innovation and growth was Mercedes Benz's original design which was adversely affected by the accumulation of design formats and brand guidelines. More than one major car brand exists under the Daimler Chrysler group, which is totally a new situation for Mercedes Benz and has created a difference in its earlier position within Daimler Benz. This called for the internal, as well as external features of the brands to be clearly defined, for distinction.
Mercedes Benz was thus prompted to take this measure to retain its premium identity, among the current cars around the world; which come with more or less the same specification. They started off in June of 1999, with hiring of the services of a famous marketing firm; to have the situation assessed. This task involved the super ceding of previous guidelines and also taking advantage of online advances for the development of a Brand Design System for Mercedes Benz. The company's extranet was to make it available to internal and external audiences, such as agencies and dealers, who could consult it worldwide.
The advertising firm made use of the brand values to create a brand expression that furthered the appeal and turned out to be the statement of the brand later. It was an important part of their campaign, both online and in print; communicating the working of the entire team. The Brand Design System, further included 3 more components; namely General Design Elements, Specific Design Elements, as well as Basic Design Elements. More information on the topic of mercedez is located at mercedes benz s class.
The basic design elements discuss the common aspects of the automobile such as the brand make, the colors and the typefaces among others. Essentially, the three pointed star remains unchanged, but for screen based applications it has been extensively reworked. Guidelines on the templates, exhibitions, web design and even stationery form a major chunk of the general design guidelines. Online design is of increasing importance and, in the future, Mercedes Benz's web presence will promote the brand more actively, confirming the ascendancy of business.
The Specific Design Guidelines deal with the use of the two previous building blocks in contexts such as sub-branding of services or specific areas of business. Thus, the dealership, or marketing policies etc of sub-brands could basically be same; but also be flexible enough to meet their own needs. The technology that Mercedes Benz uses, to make these guidelines available, is in itself an expression of its brand value. It not only reflects the brands advancement towards technology, but also their movement towards e-branding.
Its clientele has been its ultimate focus while developing the guidelines. So much is offered, such as 24 hour access to information, a database that holds all kinds of information in one place and so forth. The technology aims to provide easy navigation and magnification features instead of laying emphasis on animation and screen effects.
This Brand Design System of Mercedes Benz, being accessible, user friendly as well as comprehensive, is unparalleled. The Mercedes Benz Brand Design System with all its comprehensive accessible and user friendly features represents a state of the art global brand management in action. The distinction of brands within a company has been defined both externally and internally and can be viewed in a glance.
When dealing with a global project such as this, interpretation of the brand expression must be clearly defined. By creating a system that has accessible and easy to use features, Benz has managed to create a great brand value for itself.
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